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FRS Energy + Endurance Case Study

Assignment:

Refresh, relaunch, and grow social channels to reach mainstream active adults, while additionally promoting e-commerce.

Services & Tactics:

  • Develop Key Messages and Social Voice
  • Create new content for existing social channels and develop new social channels
  • Create original photography and videos
  • Establish e-commerce tab on Facebook
  • Create, buy, and manage Facebook and other online advertisements
  • Develop UGC and brand-generated social promotions that generate social engagement, and click-thrus to e-commerce
  • Work with client to develop e-commerce strategies, creative, and online advertising

Results:

  • Increased social engagement more than 2,000% within first six months
  • Generated e-commerce sales worth more than 20x fees paid to Iteration Media