Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sollicitudin, tellus vitae condimentum egestas, libero dolor auctor tellus, eu consectetur neque.

Press enter to begin your search

Maestro Dobel Tequila Case Study

Assignment:

Create a social media marketing strategy that includes physical-world activation components to launch Maestro Dobel Tequila.

Services & Tactics:

  • Created and launched all social media channels for Dobel (Facebook, Twitter, YouTube & Instagram)
  • Developed an audience-relevant social media brand voice
  • Created, curated, and managed a content calendar for all channels
  • Conducted unique promotions that integrate brand messaging and reward fans for loyalty
  • Secured key partnership with Lollapalooza music festival, implementing both online and offline activations
  • Created and implemented blogger and online media outreach campaigns
  • Planned, purchased, and managed Facebook advertising campaigns
  • Established ‘food pairings’ with renown chefs across the United States with cross channel social promotion
  • Created original recipes that are unique to the Dobel brand and also time for seasonality

Results:

  • Generated 113,000 organic Facebook ‘Likes’ in 12 weeks
  • Executed multiple sweepstakes, contests and promotions on Facebook, Twitter and Instagram
  • Generated 10,000,000+ media impressions via blogger and online media relations campaigns
  • Activated all social media initiatives with rock music icon Perry Farrell (Dobel’s spokesman)
  • Secured Dobel as the Official Tequila of the Lollapalooza Music Festival 2012, 2013, 2014, 2015 & 2016
  • Created partnership with EMI records to give away digital downloads of the last Jane’s Addiction album