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Monster Energy Ultimate Intern Search Case Study

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Assignment:

Significantly increase Facebook Fans/Likes and overall engagement among college students.

Services & Tactics:

  • Campaign conceptualization, strategy, management, implementation
  • Planned, purchased, and managed online advertising campaign
  • Designed and programmed custom-video submission Facebook application with voting capabilities, mobile site, and hashtag microsite
  • Created, planned, purchased, and managed Facebook sponsored stories and ads on other online channels
  • Developed creative concepts for online advertising featuring Snoop Dogg, Rob Dydrek, Kurt & Kyle Busch, and Wee Man
  • Developed and activated online and social media partnerships with 16 like-minded brands, including MTV, Pac-Sun, Skullcandy, and Supercross.com
  • Planned and implemented traditional and online publicity programs
  • Developed media content and activated social media outreach
  • Created and activated e-mail blast to millions of Monster Energy fans

Results:

  • Generated 1.6 million new Fans/Likes in 8 weeks
  • Increased Talking Abouts by 117%
  • Increased Likes by 43%
  • Increased Shares by 36%
  • Increased engagement on other Social Channels by 33%
  • Generated 168-million media impressions via blogger and online media relations